--- title: Hoonartek Turned a 6,500-Record Zoho CRM Into a Full RevOps Engine in HubSpot | Unleash Tech Worx description: Hoonartek sells into a high-value enterprise B2B data & analytics market with long, multi-stakeholder sales cycles. --- [![logo](https://unleashtechworx.com/hubfs/logo.png)](https://unleashtechworx.com/?hsLang=en) - [Home](https://unleashtechworx.com/?hsLang=en) - [About](https://unleashtechworx.com/about-us?hsLang=en) - Careers - [Join The Team](https://unleashtechworx.com/careers?hsLang=en) - [HubSpot Bootcamp](https://unleashtechworx.com/hubspot-bootcamp?hsLang=en) - Solutions - [Services](https://unleashtechworx.com/solutions?hsLang=en) - [CRM Setup](https://unleashtechworx.com/service-crm-setup?hsLang=en) - [Consulting Services](https://unleashtechworx.com/service-consulting-services?hsLang=en) - [Marketing Automation](https://unleashtechworx.com/service-marketing-automation?hsLang=en) - [Service Automation](https://unleashtechworx.com/service-service-automation?hsLang=en) - [Success Stories](https://unleashtechworx.com/success-stories?hsLang=en) - Tools - [RevOps Calculator](https://revops.unleashtechworx.com/) - [Business Case Builder](https://businesscase.unleashtechworx.com/) - [ROI Calculator](https://roi.unleashtechworx.com/) - [Blogs](https://unleashtechworx.com/unleash-blogs?hsLang=en) - [FAQ's](https://unleashtechworx.com/faq?hsLang=en) - [Contact Us](https://unleashtechworx.com/contact-us?hsLang=en) Hoonartek # How **Hoonartek** Turned a 6,500-Record Zoho CRM Into a Full RevOps Engine in HubSpot A Marketing Hub Pro + Sales Hub Pro implementation with a RevOps layer — ABM targeting, multi-factor lead scoring, real-time intent alerts, and revenue-grade forecasting — built for an enterprise B2B data & analytics company. **Client:** Hoonartek **Service:** Marketing Hub Pro + Sales Hub Pro + RevOps **Duration:** 6 Weeks 6,540 Records Migrated from Zoho to HubSpot 28 Workflows: Full Automation Architecture 6 Weeks Discovery to Go-Live The Client ## Hoonartek Hoonartek sells into a high-value enterprise B2B data & analytics market — BFSI, Telecom, Retail, Manufacturing, Healthcare, Insurance, Pharma and more — with $120K–$160K average deal sizes, 60–90 day sales cycles, and multiple stakeholders per deal. Their CRM data lived in Zoho, their forecast lived in an Excel model stitched together from Zoho exports, and neither talked to the other. Unleash Tech Worx was brought in to replace both with a single revenue system inside HubSpot. The Challenge ## The Challenge Before the rebuild, Hoonartek's revenue motion ran on two disconnected systems: **No automated lead assignment:** Leads couldn't be routed or assigned inside the CRM — it was a manual process with no system backing it. **Unenforced qualification:** BANT qualification wasn't automated, so lead data was captured inconsistently from rep to rep. **No workflow backbone:** No triggers existed for stage movement, approvals, or notifications — every handoff was manual. **Forecasting outside the CRM:** Revenue forecasts were built from a Zoho Reports extract manually merged into an Excel model alongside project data. **Manual KPI reporting:** Pipeline value, win rate, and deal aging all had to be assembled by hand for every leadership review. The Approach ## The Approach Unleash Tech Worx rebuilt Hoonartek's entire revenue motion as one connected RevOps system inside HubSpot — from first touch to closed-won: ICP & ABM target account setup with account-level intent scoring Buyer persona & buying committee role tagging on every deal Multi-factor lead scoring: firmographic, behavioral & intent Full Zoho → HubSpot migration: companies, contacts, leads, deals 7-stage enterprise pipeline with mandatory field gates Apollo.io enrichment wired directly into the scoring workflow Real-time Teams alerts for high-intent buying signals TOFU/MOFU/BOFU nurture tracks plus sales outreach sequences Forecast categories mapped to deal confidence (Pipeline/Best Case/Commit) 5 role-based dashboards for reps, managers & leadership The Client ## Hoonartek 40 #### Firmographic Fit Max 40 pts — Industry match, company size, revenue band & priority geography. 35 #### Behavioral Engagement Max 35 pts — Email opens/clicks, service page views, content downloads & webinar attendance. 25 #### Intent Signals Max 25 pts — Demo/pricing visits, repeat sessions & multi-stakeholder account activity. 50 pts — MQL threshold · 80+ pts — Fast-tracked straight to sales, nurture skipped ## The Shift #### Before 1. Leads assigned manually, no CRM-based routing 2. BANT qualification untracked, inconsistent data 3. No workflow triggers for stage movement or SLAs 4. Forecast built from manual Zoho + Excel exports 5. No visibility into MQL-to-SQL conversion #### After 1. Leads auto-routed the moment they're created 2. BANT completion auto-triggers SQL conversion 3. 28 workflows enforce every stage gate, SLA & alert 4. Native HubSpot forecasting replaces the Excel model 5. Full funnel visibility from Lead to Closed Won ## Services Provided HubSpot Marketing Hub Pro ImplementationHubSpot Sales Hub Pro ImplementationZoho to HubSpot Data MigrationABM & Target Account SetupMulti-Factor Lead Scoring ModelBuyer Intent & Real-Time AlertsPipeline & Forecast ArchitectureAutomation & Workflow BuildRevenue Intelligence DashboardsSales & Marketing Team Training ## The Outcome Hoonartek replaced two disconnected systems — Zoho CRM and a manual Excel forecast — with one RevOps engine inside HubSpot, giving reps automated lead routing and enforced qualification, and leadership real-time forecasting and full funnel visibility. 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